A Quick Response to Iterative Design

Perhaps this isn’t the proper way to use this website, but how will I know without trying right?

The process of iterative design seems to me a reapplication of the scientific method for artistic/design processes. You begin with a prototype, test it, look at the results, change some things, then test it again, etc.. This approach allows you to create work with the audience in mind, to be able to learn what they respond to in an objective way, and fully capitalize on the potential of a great idea. That’s what’s most important about iterative design to me, the ability to use these methods to take an unpolished original idea and turn it into something an audience will necessarily respond to. People have all kinds of amazing ideas, but they use them in the wrong field, or present them the wrong way, or otherwise fail to really learn what works and what doesn’t within their great idea. It could be out of ego and a failure to accept criticisms, like a director insistent on shooting in black and white, or perhaps out of fear, like the musician too embarrassed to show others her work, but whatever the case iterative design can improve their work immensely. These people are basing their evaluation of their work on their own opinions, which are hardly the same to the creator as the intended audience. The director, quick to respond to critiques of his style, switches to color and receives rave reviews, and the musician is told she needs improvement, practices rigorously, and ends up with a record deal years later. Take the product, present it to its audience, gauge their reactions, and adjust the product based on those reactions. Simple. And while deadlines profits and mortality mean the process cannot go on indefinitely to create the objectively perfect product, iterative design lets us build upon a rough idea until it can be something people love.

Boom, blog post. How’d I do?


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