The thing I found the most interesting about this text was how Iterative Design always works on testing their product a lot of times before any change or release.
Nowadays, film is moving an important part of his industry into Interactive products. These are focused more on the user than the audience and it will be very important to test everything we do before it comes out because sometimes there’s a lot of money involved in that production. Some time ago I found on the internet the picture that, in my opinion, exposes perfectly how important is to think about the user before creating/building anything. I post the image as I see many connections with the text: