500 Word Abstract

Project Abstract

The purpose of this project is to create a 30 to 90 second motion graphic video that captures and illustrates the family that is the core of the Boston Bruins NHL team. Coming into this project I wanted to not only learn new effects that could be applied to video and text but to learn how different effects can contribute to the story itself.

The beginning of my project starts off with an animation of scale of the Boston Bruins logo. The logo itself overlays the a video montage of the TD Garden (where the Bruins play), as well as different plays, hits, and goals that illustrate how electric and intoxicating the professional hockey environment can contain. Once the Bruins logo fills the screen entirely, it is then quickly “burned” off to reveal a clear image of the video montage that has been playing the entire time. The moment the logo burns off, there is an video of a very physical fight between a Bruin player and a Canadians player. Having the fight as the first clear video the audience witnesses, it is like they are getting hit as well while the players are fighting.

The video then transitions to showing player actions to showing fan excitement. The fans are a crucial part to all athletic teams, but the Boston Bruins fans in particular are especially loyal to their team and their town. Throughout this video, I strived to gain the attention and interest of those who are not familiar with professional hockey in order to show them how truly amazing this sport is and the community that lies behind it. Having quick edits of screaming, excited fans allow for a strong editorial energy that naturally comes even without sound. For the first drafts of the video, I plan on not using sound so that I can create a visual energy to drive my work from start to finish. Once I feel I have enough visual energy throughout my video I will then add in a strong pump-up song to put the cherry on top.

Moving forward in the video, I transition back to the players as I highlight three key players of the Boston Bruins. The first highlight is of the enforcer, Brad Marchand. Marchand is the bad ass of the Bruins who plays hard every single game while also having a sniper of a shot. Next is the assistant captain Patrice Bergeron. Bergeron is an excellent leader who the Bruins have turned to for many seasons to be the glue of the team. Lastly is the 6’9″ captain himself Zdeno Chara. Chara is a powerhouse who is recognized by Bostonian sports fans across the country. These three players have been key to the success of the Bruins franchise and including them in my video only contributes to the intensity and Boston culture vibe that I am striving for.

To finish the video I will use another motion graphic created out of the Boston Bruin’s “B” logo. I am not fully sure how I am going to animate that graphic but I feel it will come to me as I mess put the video together. The final video following the motion graphic is the Boston bear that follows every pregame pump-up video. This bear is important to me personally because it fully caps off a Boston Bruins filled video in the only way I could see fit which is that of the Bruin growl.

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Rhythm Science Reading Response

“Rhythm Science” was an interesting read because it was structured differently than most books and included a mix of visuals and typography. I liked that the reoccurring concept (at least from what I picked up) was the thought of mixing things up. Just because we live in a structured environment where things tend to flow in the same rhythm doesn’t mean we can’t take elements from different areas of the flow and mix them together to create something new. After all music and art would not grow if people did not think outside of the box and experiment. I think that there are elements of the world we are in that vary in significance from person to person but creating something new is about taking those elements that are enjoyable to you and applying them in new and exciting ways to create your own happiness. If someone else finds joy in your work then that’s even better.

Color Theory Reading Response

The color theory readings were very interesting by not only reading about color combinations but also visually seeing the examples of how colors work together. For the most part I was familiar with how color theory worked but there were a few terms that were new for me, such as aggressive (or warm) and passive (or cool). I already knew the warm and cool effects on color but knowing another term for them will be helpful if I ever come across them.

A key element of Goethe’s Color Theory that I found important is the perception of the view. I thought this was important because there are people who are color blind and do not see the same color as the majority of people. It is interesting that we all have the cones and rods that allow us to see color but we all do not have the same perception. What may seem more blue to me may seem more green to another person. It’s all about perspective.

Iterative Design Reading

The iterative design process as described in the reading this week was interesting to look at in terms of games. Every game is developed from a main idea, then a prototype is created and tested. After the initial testing, developers take any feedback from players and apply them to the game in order to improve it. I found this interesting especially after doing the motion assignment because the motion we individually looked at is the overall product of little movements and actions. In a way those miniature movements are all apart of the process that creates the overall product much like how a prototype is apart of the process when creating a game. Moving forward I can see how the iterative design process can be applied to our final projects because as we learn new lessons we are working through trial and error in order to complete the steps that will lead up to the final. Even further, the part of the iterative design process in which the outside players participate in the advancement of the game through feedback resembles our classes critiques. As we critique each others work we are helping each other in developing the best possible outcome for our individual projects. Overall, the iterative design process will play a strong roll as we work through each week leading up to our final projects.